Gathering information from students about how they spend their time (during leisure) was the first step in helping Us to develop a service that meets the needs of students.
The develop a questionnaire to obtain information about:
The locations that students spend time outside of both home and school.
The dollar amount that students typically spend on activities.
The types of activities they prefer (i.e. outdoor, sports, arts, social spaces).
Barriers to participation in activities.
How students discover new activities.
A Google Form questionnaire was used to complete the survey in less than 5 minutes.
Students were provided an incentive for completing the questionnaire. They will automatically be entered into a draw to win one of three $25 gift cards to the Yukon University student store.
After the completion of the questionnaire, the next step was to implement a strategy to promote student participation in the survey.
Strategies used to promote participation included;
Posters with QR codes leading to the survey
Promotion through social media using digital promotional materials
Promotion by having team members attending student events and promoting the survey to students in person
Posters will be hung around campus and shared with Yukon University Student Life to assist in promoting the survey to reach students using their communication methods.
This process of promotion will be necessary to obtain quality feedback from the target market.