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Noor-e-Punjab is a high-end apparel label born out of a desire to honour Sikh culture through contemporary and sophisticated fashion that showcases both history and tradition. With the tagline “Tradition Meets New Design,” Noor-e-Punjab represents a fusion of traditional Punjabi craftsmanship with modern aesthetics to create exceptional garments to mark special occasions.

Each garment created by Noor-e-Punjab is designed to pay homage to traditional craftsmanship using time-honoured sewing techniques such as Phulkari or Zari embroidery, combined with luxurious fabrics such as silk, velvet, or hand-woven textiles. Noor-e-Punjab provides modest and stylish garments that emphasise the pride of Sikhi.

Garments offered by Noor-e-Punjab range from ladies’ bridal lehengas and Anarkali suits to men’s designer sherwanis and kurta pajama sets; offering a wide selection between ethnic clothing worn during weddings, or other festivals including Lohri, or Vaisakhi.

Noor-e-Punjab is focusing on appealing to young adults (both male and female) that are 20-40 years old and have a strong connection to their heritage as well as an interest in high-end fashion. Many of these customers reside outside of India in places such as Canada, United Kingdom and Punjab and are very active on platforms like Instagram and TikTok.

The brand draws attention to new-age Punjabi personalities such as Sonam Bajwa and Diljit Dosanjh that express attributes associated with being confident, proud of one’s culture and being a global representative of the Punjabi culture.

In summary, Noor-e-Punjab’s goal is to showcase the Sikh heritage with the production/design of apparel that combines Indian tradition with modern luxury; allowing individuals from this community to exhibit their culture through style and elegance.