Noor-e-Punjab
- Meaning:
“The Light of Punjab” - Represents:
- Cultural pride
- Beauty and elegance
- Rich Sikh heritage
“Noor” = light, glow, beauty
“Punjab” = cultural identity
Noor-e-Punjab is a luxury fashion brand created to celebrate Sikh culture through modern design. Inspired by traditional craftsmanship and contemporary fashion trends, the brand focuses on providing premium clothing for special occasions such as weddings and festivals. This project reflects my passion for fashion design and my goal to represent cultural identity in a modern and global way.
TAGLINE & MEANING
“Traditions Meet New Design”
- Meaning:
- Combines traditional Punjabi craftsmanship with modern fashion
- Shows balance between heritage + contemporary style
BRAND COLOUR PALETTE
Primary Colours:
- Deep Maroon (Royal Heritage)
- Metallic Gold (Luxury & Light)
Secondary Colours:
- Emerald Green
- Ivory
- Navy Blue
These brand colours are premium and culturally rich.
Logo
Poster
Instagram Posts
TARGET AUDIENCES
Primary Audience
- Age: 20-40 years old
- Sikh men/women
- Middle to upper-middle income
- Location: Canada, UK, Punjab
Lifestyle:
- Proud of culture
- Active on Instagram/TikTok
- Invests in premium special occasion wear
COLLECTION (Both Genders)
Women’s Collection
Luxury Bridal Lehenga
Features:
- Heavy Zari Embroidery
- Phulkari Dupatta
- Velvet or Silk Base
- Double Dupatta Style
- Customized Bridal Tailoring
- Anand Karaj Anarkali
- Elegant, modest, and perfect for the sacred ceremony.
Men’s Collection
- Designer Wedding Sherwani
- Structured Tailoring with Royal Embroid
- Festive Kurta Pajama
- Ideal for Lohri, Vaisakhi, and engagement events.
| Budget | Production Cost | Selling cost |
| Women’s Collection | ||
| Luxury Bridal Lehenga | $1400 | $1900 |
| Anand Karaj Anarkali | $650 | $880 |
| Reception / Festive Lehenga | $700 | $950 |
| Men’s Collection | ||
| Designer Wedding Sherwani | $ 1000 | $ 1400 |
| Festive Kurta Pajama | $420 | $590 |
TWO BRAND PERSONAS
Persona 1 – The Modern Punjabi Bride
Inspired by Sonam Bajwa
Represents:
- Modern elegance
- Confidence
- Cultural pride
- Strong social media presence
Campaign Line:
“Grace Illuminated.”
Persona 2 – The Global Sikh Groom
Inspired by Diljit Dosanjh
Represents:
- Strength
- Sikh pride
- Global Punjabi identity
- Contemporary masculinity
Campaign Line:
“Royal by Faith.”
CONCLUSION: Sikh culture is represented through the Noor-E-Punjab brand, which provides designer fashion items that reflect the lifestyle of today’s customer. Noor-E-Punjab Apparel provides traditional men’s and women’s designs; however, they include modern elements. From each product purchased from Noor-E-Punjab, you receive an identity, sense of pride, and specific volume of elegance.